SPACE42​

People no longer want a separate, bulky device to access satellite connectivity in 2025. ​As we were launching Thuraya One, the first android satellite phone, we needed to create a campaign to create scalable demand in a channel-only model without pricing, D2C, historic data, or standardized partner readiness. 

We developed ‘The Power of One’. A bold 360 campaign that reimagined what a satellite phone could be through a comprehensive partner toolkit, complete with fact sheets, campaign assets, messaging and marketing guidelines, and troubleshooting support, we equipped partners and service providers with everything they needed to sell Thuraya One, effectively turning our story into shared success.​