Understanding UAE consumers' unique blend of sophistication, personal convictions, and deep-rooted traditions, we broke conventions to create a campaign that resonated with them and spoke to their needs.
- We launched "Take Your Lead" campaign, featuring bold teaser and launch visuals highlighting NIO's uniqueness through an ultramodern aesthetic style infused with traditional elements across multiple channels.
- On social media, we created pre-launch, launch, and post-launch content to support the campaign, we also created always-on content that featured NIO House, influencer testimonials, vox pops, and "NIO in Motion" test-drive videos showcasing the EL8.
- For PR, we developed NIO’s press kit, spokespeople matrix, targeted influencer list, and comprehensive GCC media list. We also drafted and distributed three press releases, secured five media interviews with key spokespeople, arranged more than 10 test drives, and managed a paid influencer marketing campaign for NIO House launch working with the likes of Latifa Al Shamsi, Saif Salem, In Abu Dhabi, Mthayel Al Ali and more..
- We also hosted x3 events in the UAE, a media exclusive event pre-launch, EL8 Launch event, and NIO House launch event.
