Wio Bank

Case
Study

149

Pieces of coverage from regional
and international media within
1 week of launch

$16,940,875

PR Value achieved within 1 week
of the announcement being
issued to media

Interviews conducted with Wio Bank
Chairman and CEO before and during
the event

Challenge

Wio Bank PJSC, the region’s first platform bank, was launched with a world-wide splash on September 13, 2022. While the announcement was an industry game-changer, getting there was no easy task. Amidst growing competition in the country, it was important to establish a strong narrative to grab worldwide attention.

Solution

In a span of less than 2 weeks, HoC worked with Wio to lay out the comms foundation, develop PR messages, FAQs, and press releases and host a press conference that saw attendance of all top tier business and banking media. Pre-event and post-event interviews ensured the media intrigue around ’platform banking’ was addressed.
In keeping with the digital narrative, we ideated a number of digital media gift options including ‘breaking banking’ themed NFTs.

Impact

Prominent coverage in publications such as Reuters, Euronews, PYMNTS, FinTech Futures, FinTech Times, Arab News, Forbes Middle East, Dubai Eye 103.8 FM, Dubai TV and Al Arabiya TV, and others, across print, broadcast and online.