Waldorf Astoria​

The Middle East was a key source market for the soon to be opened Waldorf Astoria Maldives Ithaafushi (WAMI) and we were briefed to create awareness and excitement ahead of the opening on July 1, 2019.

• We pitched Arabian Travel Market (ATM) – the leading travel and tourism trade show in the Middle East - to the brand team as a platform to bring to life the highly anticipated launch of WAMI as well as the wider Luxury and Lifestyle narrative and a growing portfolio of properties in APAC.​​
• ​Through a series of calculated meetings, interviews and events that took place throughout ATM, Daniel Welk, vice president of Luxury and Lifestyle, Hilton, Asia Pacific, was able to initiate relationships with key UAE-based media and influencers, share exciting news about the forthcoming opening, as well as insights on Hilton’s Luxury and Lifestyle portfolio in Asia Pacific.

This amounted to in-depth features in some of the region’s most notable titles including Destinations of the World, Robb Report and Harper’s Bazaar Arabia.​