Victoria’s Secret​

Launch the iconic Bombshell Oud fragrance in time for Ramadan in the brand’s flagship store in Dubai Mall and create a unique experience for media and influencers as well as customers and engage with influencers in the region.

• The team came up with a unique in-store activation idea ‘Museum of Senses’ which was a two-day event to celebrate the launch of the fragrance with different activations. Inside the Museum of Senses guests went on a journey of discovery targeted at all the senses from smell, sound, and sight being fully immersed into the world of Bombshell Oud. ​
• After the experience at the Museum of Senses guests were all invited to a viewing spot of Burj Khalifa where a video celebrating the launch of Bombshell Oud illuminated the iconic building.​
• In the lead up to the event, the team gifted key media and influencers in the UAE and post event arranged for gifts for influencers in the region.​

The team and secured phenomenal coverage. Some big names the team worked with are; Mina Al Sheikhly, Tamara Al Gabbani, Safa Srour and Farah Al Hady.