Under Armour TikTok Challenge

Drive buzz and engagement around Under Armour’s new brand campaign.​

• We launched a TikTok challenge inviting fans to create content to fit in to the Under Armour logo for the chance of winning some Under Armour goodies.​
• To launch the competition, we suggested partnering with a group of lifestyle influencers, both paid and on a barter basis to announce the challenge and drive participation through their audiences. ​
• We recommended TikTok influencers and liaised with TikTok directly for their advice on which content creators would be best suited for the campaign. We secured and managed partnerships with a total of 16 influencers, including Annabell Newman, Kris Fade, Di immi, Valda and Ayman Yaman to name a few.​

Across the span of six days, the hashtag #UAChallenge generated over 6 million views on TikTok and the campaign reached over 2.3 million unique TikTok users. Our influencer reach was over 3 million, and 2,600 people participated in the challenge.