We were asked to raise awareness and video views for the new brand film for Under Armour Middle East across the GCC.

We rolled out ads on many platforms such as Facebook, Instagram, TikTok, Yahoo, and YouTube. We leveraged multiple campaign objectives to drive efficient reach, impressions and video views.

We used different dimensions and durations of the video for different platforms. TikTok especially required a redesign for the video to match the platform’s general theme.