Our team was tasked with generating significant awareness and driving a high volume of sign-ups for the highly anticipated UA Fitness Challenge in the United Arab Emirates (UAE).
We implemented a comprehensive advertising strategy across two powerful platforms, Facebook and Instagram, to effectively capture the attention of our target audience. Leveraging our expertise in campaign optimisation, we employed various campaign objectives to ensure optimal efficiency in sign-up volume and cost.
To optimise audience targeting, we employed a multi-faceted approach, employing custom (database) targeting, interest-based targeting focused on fitness enthusiasts, and re-targeting tactics.
Moreover, we utilized a diverse range of ad formats to create a captivating and engaging user experience. Continuously monitoring and adapting to the nuances of each platform, our team actively optimised the campaign by making timely adjustments based on platform behavior and user responses.
Our strategic approach and diligent execution yielded impressive results. We successfully generated unprecedented awareness for the UA Fitness Challenge in the UAE, capturing the attention of a substantial audience. Furthermore, the campaign delivered an outstanding volume of sign-ups, surpassing all KPIs.