The Manganiyar Celebration​

Launch the first ever cultural show for Royal Commission for Riyadh City and secure strong media attendance to the preview.​

• House of Comms supported with the launch of the Manganiyar Celebration and drafted press material, put together a target media list and invited media to the preview event. The event was an opportunity for media to get a sneak peek of the show and speak to the director, Roysten Abel. Our objective was to generate widespread coverage and positive publicity for The Royal Commission for Riyadh City as well as The Manganiyar Celebration.​
• ​The House of Comms team staffed the event to ensure a seamless experience for all media representatives and also staffed interviews with Roysten. In total 17 media from 11 publications attended the preview event and a few stayed for the full show.​

The team was able to secure more than 50 pieces of coverage across print, online and social which was overall positive, with numerous publications featuring stories highlighting the event's key moments.