The Macallan​ 200-year Logo Reveal​

To announce the unveiling of The Macallan’s 200-Year logo in the region. The aim was to connect The Macallan brand with the local heritage, while being mindful that we are in a dark market where alcohol cannot be advertised.

• House of Comms pitched an idea to have the new The Macallan logo created in the Dubai desert using a local sand artist, which media, KOLs and HNWI could view the masterpiece from above. The Macallan ran with the idea, and the House of Comms team ensured that only a small, select group of Tier A guests were invited, to ensure that the event would remain exclusive. Guests were whisked off in a helicopter to the iconic Bab Al Shams resort where they viewed the logo, and then attended a dinner at the hotel.​
• As the evening was such an ‘Instagrammable’ moment, content creators were a priority for this event, to ensure that they captured the right imagery and videos to share with their followers.​​
• At the end of the evening, eco-friendly cars were arranged to take all the guest's home.​

Attendee’s included Esquire, What’s On, Alexandra Venison, Adonis Sherrod, Shef Codes, Cosmin Cernica, and Jess Hardie. Due to What’s On attending the event, they also published a piece of editorial coverage, detailing what happened at the event.