Mercedes - Maybach S-Class​

To launch the luxurious and exclusive Mercedes-Maybach S-Class, House of Comms worked with an events agency to come up with a location and event concept.​

• The event took place at Jetex VIP Terminal where media and KOLs were picked up from their homes/offices in an old Maybach and dropped off to the venue.​
• The event took place over the course of two days where guests had a one-on-one with Senior representatives from the brand to get a full immersion. For an element of surprise, we did not communicate which car was launching and the invite only had details of the venue and time.​

Since the event took place at Jetex, there was a lot of interest from VIPs travelling from that terminal and 3 sales were secured from the two-day event.