Jellycat

Launch Jellycat in the UAE, communicating to parents that the London based brand is now available to shop in Bloomingdales, Harvey Nichols and Tyrano. The focus was on building brand love with expat communities already familiar with the brand, as well as educating and increasing awareness of the brand within the Arab community.

• The team managed and conceptualised a luxury and bespoke launch event at Cala Vista, Mina A Salam for media and influencers to engage with in the region. House of Comms ensured every detail of the event from the invitations, décor, styling and gifting was personalized.

Attendee’s included Tia Lineker, Grazia Magazine, Carmel Harrison and Samantha Francis, as well as worked with paid Arab influencers including, Ola Farahat Basma Hamze​ Tamara Farra​ Nadya Hassan​ and Raquel Zaatar.​​

After the event experience guests were all gifted specific Jellycat toys for their children, encouraging further UGC content with personal associations to the brand.