In Q4 2021, Google challenged us with a brief to ”reignite the magic of Google Search” and reintroduce Googlers to real, physical events in a way that would be both exciting and memorable, especially considering the prevailing 'Face-Time and Zoom event fatigue' in the post-pandemic era.


  • We curated a live event under the theme "The Magic of Google Search.” The event was held at Dubai's Museum of the Future, attracting over 500 influential C-Suites and Marketing Leads from the MENA region.​
  • Our goal of the event was to transport guests behind the Google Search Homepage. So, we conceptualised, designed, and developed a series of interactive and immersive activations to unpack the magic behind Google—from decoding purchasing decisions to making sense of the “Messy Middle”.​
  • We also sourced a local magician who specializes in creating custom magic using Google applications like Google Maps, Trends, YouTube, and Google Search itself, and tasked him with punctuating the day’s keynote talks and workshops with “wow” moments.​


The event was a resounding success, leaving a lasting impact on attendees and prompting them to "Google it" for more information.​