Launch the long-awaited highly anticipated Dubai Opera.
Solution
To build buzz and get people amped for the launch of Dubai Opera – we created the ultimate FOMO. No-one was allowed to step foot inside Dubai Opera until 48 hours before the inaugural show.
This meant no images were released, no hard hat tours, no exclusive previews – we wanted fever pitch to hit on the opening night – with people from around the world desperate to be the first to be and see inside this iconic building.
48 hours before opening more than 120 hand selected media, broadcasters, news wires and influencers were treated to a sneak peek at “Barber of Seville” with a special appearance from Placido Domingo.
For opening night we hosted only the VVIP media with a gala performance from Placido Domingo which was named the “hottest event of the year” and left everyone desperate to get their hands on a ticket for Dubai Opera.
Impact
Strong media coverage and high ticket sales post launch.
