DP WORLD​

Position DP World Tour Championship tournament as a fun, relatable and must-attend event not just for golfers and sports fans, but a wider audience within the local community too. 

• We went in big with creative ideas focused around our key communications pillars to achieve our objectives.​
• To drive engagement with tournament guests, we collaborated with local ice-cream brand House of Pops to create limited edition flavours such as the Birdie, Bogie and Bunker available for visitors to enjoy at the tournament and all around the city. ​
• We also worked with a host of influencers that ticked the boxes for the target audiences we needed to reach, helping to create content that directly engaged with families, locals, women and people of determination. ​

A digital and traditional content-fuelled PR strategy that resulted in a SOLD-OUT tournament a week before it began. Over 300 print, online and social media clippings and counting, and the client is delighted.