Costa needed to appeal to a wider set of consumers and encourage loyalty in the future. The brand lacked vibrancy, appeal and energy. Our job was to change that.


  • #fueledbycosta was born.​
  • A platform that allowed ultimate freedom to appeal to high energy, creative, tech-savvy group of Millennials and Gen Z humans.​
  • We created a series of ongoing activations such as collaborating with Snapchat with the first Snapchat Spectacles in the Middle East, the first ever coffee deliver by drone, a camel drive-through and a UGC competition for high-octane content in our name.​


Costa market research showed that we successfully shifted the dial 2% on their customer base, attracting a younger crowd and breathing life into an aging brand. We won a global award for ‘Marketing Innovation’ for the drone drop stunt and had a whole load of fun along the way!​