Cleveland Clinic Abu Dhabi

Our main objective was to successfully launch a patient-centric website for Cleveland Clinic Abu Dhabi that enhances usability, accessibility, and overall user journeys. The focus was on creating a seamless and intuitive experience, particularly for mobile users, while aligning with brand standards. Additionally, managing a large-scale website migration was critical to ensure content continuity and maintain organic visibility without performance loss.​

We led the UX and UI workstream, including stakeholder workshops, user journey mapping, wireframing, and interface design to improve navigation and overall experience. A collaborative approach across teams enabled the delivery of a modern, scalable platform. Beyond design, we provided Sitecore consultancy, QA and UAT support, and end-to-end SEO leadership. This included executing a complex migration strategy, implementing technical best practices, and ensuring a smooth transition with minimal disruption to search performance.​

Following implementation, we observed strong improvements in engagement, usability, and overall digital performance. User journeys became more intuitive, supporting smoother navigation and more effective interactions across key touchpoints. The integration of UX, technology, and SEO has created a scalable, future-ready platform that enhances accessibility, strengthens user confidence, and supports sustained growth.​