• UXUI Min

    Challenge

    The healthcare industry in the Middle East is a very competitive market online. Just over 3 years ago, we teamed up with Cleveland Clinic Abu Dhabi to instil best practises across their website to ensure they appear in the top positions when people are searching for help.​

    Solution

    • We performed technical audits and fixes. ​
    • Ongoing on-page and off-page efforts, ensuring all webpages are fully optimised.​
    • We conducted extensive keyword research for all topics, ensuring all relevant keywords were being targeted correctly in both English and Arabic.​
    • We created SEO-specific content in the form of blogs and informative information throughout this period to ensure we keep improving.​
    • We performed a full website migration, with all best practises on show

    Impact

    The numbers speak for themselves. We took the number of organic impressions from 3.4M in August 2020 to 28M in August 2023, as well as secured ranking for 170K keywords, compared to just 15K in August 2020. Finally, we took our organic monthly users of the website from 120K to 452K in just three years.​