As part of THE BEAM but standing as its own destination, BLUSH needed to feel distinct. A wine and cocktail bar crafted for the Dubai Marina crowd. Its purpose was to create a space that’s intimate, stylish, and social, perfectly suited to its setting within Le Royal Meridien.
The identity system was designed to echo this duality: bold retro geometry balanced with soft blush tones, creating a brand world that feels both playful and sophisticated. We created an identity that reflects a curated experience where colour, mixology, and storytelling meet.
