Okay… but what is it?

Sonic branding is the expression of your brand through sound. Think McDonald’s ‘I’m Lovin’ It’, the ‘Intel Inside’ jingle, or even Netflix’s start-up ‘Tudum’ sound.

Sonic branding is having a moment right now, with new audio logos, jingles, and songs from big brands hitting social, radio, and TV channels across the globe. But is sonic branding right for you? Let’s dive into the details.

  1. In the era of TikTok, podcasts, and voice-assisted devices, brands that leverage the power of sound will gain a huge advantage over competitors.
  2. Brand visual comms are already battling each other for user attention; a considered sonic branding approach can help your brand rise above the noise and stand out.
  3. Music profoundly impacts human emotions, evoking joy, excitement, even nostalgia. Sonic branding gives brands a powerful tool for forging even stronger emotional bonds with audiences.

Sonic branding punches far above its weight. The right sonic identity can maximise your cut-through, deepen emotional connections with users, reinforce your brand identity, and increase brand preference, ultimately boosting your bottom line. Sound good?